Mimicking news: how the credibility of an established tabloid is used when disseminating racism

This article explores the mimicking of tabloid news as a form of covert racism, relying on the credibility of an established tabloid newspaper. The qualitative case study focuses on a digital platform for letters to the editor, operated without editorial curation pre-publication from 2010 to 2018 by one of Denmark's largest newspapers, Ekstra Bladet. A discourse analysis of the 50 most shared letters to the editor on Facebook shows that nativist, far-right actors used the platform to disseminate fear-mongering discourses and xenophobic conspiracy theories, disguised as professional news and referred to as articles. These processes took place at the borderline of true and false as well as racist and civil discourse. At this borderline, a lack of supervision and moderation coupled with the openness and visual design of the platform facilitated new forms of covert racism between journalism and user-generated content

Laying Claim to Social Media by Activists: A Cyber-Material Détournement

This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media’s empowering potential is embedded in commercial values that contradict the value systems of many activists who engage in struggles against the current economic system. We employ the notion of détournement, which describes how social movements turn something aside from its normal course or purpose. Based on interviews and online ethnographic observations, we seek to understand how and with what consequences social media facilitate and limit collective action. The article enhances our understanding of activists’ social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties and the political economy of corporate social media

‘Stop Fake Hate Profiles on Facebook’: Challenges for crowdsourced activism in social media

This research examines how activists mobilise against fake hate profiles on Facebook. Based on six months of participant observation, this paper demonstrates how Danish Facebook users organised to combat fictitious Muslim profiles that spurred hatred against ethnic minorities. Crowdsourced action by Facebook users is insufficient as a form of sustainable resistance against fake hate profiles. A viable solution would require social media companies, such as Facebook, to take responsibility in the struggle against fake content used for political manipulation